Now that you know who your audience is now we can discuss why an audience is so important. As previously discussed being able to determine what your audience wants and expectations are will be able to provide you with the tools at having a communicating process that’s going to impact. We communicate constantly and our audiences translate our meanings, word, volume, posture, volume, wardrobe that we use as symbols and these symbols are deliberately and inadvertently perceived according to the audience’s culture, sub-culture, age, gender, intelligence and personal experiences.
Examples of different audience and perception are below.
Source: Based on Vincent J. Brown, “Facing Multiple Audiences in Engineering and R&D Writing: The Social Context of a Technical
Report,” Journal of Technical Writing and Communication 24, no. 1 (1994): 67–75.
During the communication process, the sender and the receiver build meaning together. True understanding happens with all parties harmonize on the meaning and importance of the symbols that they are using. So it is essential to determine your words, and then how are you going to establish what is the best way to communicate your message. ie. E-mail, face-to-face, memo, letter
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