I am starting this blog as an opportunity to share the information that I have learned over my career that I feel may benefit you. Learning how to adapt your messaging to anyone receiving it is an invaluable skill and can benefit you not only professionally but also personally. In life you don’t always get to choose your boss, co-workers, neighbors, coaches or even the cashier at the grocery store. What you do have control over is how you choose to communicate with these various types of people and how you can tailor your messages to all levels of audiences you are communicating with. Miscommunication happens often because in this diverse environment we interpret information differently, we based meanings on high and low context based on our culture or draw on personal experiences.
First things first, understanding there are 5 kinds of audiences out there is an important first step. Having an understanding of what your audience expectations are and being able to adapt your messaging increases your opportunity of communicating effectively.
1. Your initial audience – the first people that are receiving your message and passing it along to others.
2. The gatekeepers – the people with the ability to stop the message from being received from the primary audience.
3. Primary audience – the people that choose to take what you say and act on it.
4. Secondary audience – may be asked for feedback or to act on the recommendations.
5. The watchdogs – they do not have the ability to stop the message and will not act on it directly, but pay close attention to the interaction between yourself and the primary audience.
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